About Brian

I work where business problems become technology decisions. Over more than 15 years in consulting, I have helped organizations shape transformation plans, modernize analytics, establish governance, and lead delivery across teams.

My background combines business-facing leadership with enough technical depth to work through the design and delivery choices beneath a strategy. I have worked across sectors including financial services, manufacturing, energy, and consumer goods. The through-line is practical: understand the operation, clarify the decision, organize the people and work, and make the result useful.

AI is a big part of my work today. In consulting, I built and delivered an enablement program for AI-enabled analytics, with usage tracking to brief senior leadership on adoption. Independently, I designed, built, tested, and launched an order management app using AI-assisted development; it is now in use at a personal shopping business. Both experiences reinforce a business-first approach: choose a real need, keep human ownership clear, and learn from actual use. See the personal project

Brian Bay in a navy suit and patterned tie

Looking ahead

Building lasting change from inside the business

I see my greatest opportunity for impact inside an organization, helping shape digital and AI priorities as part of its strategic and operational decisions. My delivery experience helps me weigh trade-offs, carry those choices into useful capability, and learn from how they work in practice.

Career

Fifteen years in consulting

Select a role to see highlights. Titles and dates match my résumé.

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  1. Jul 2025 – presentManagerPeloton Consulting Group
    • Led analytics roadmap definition across three programs in energy, manufacturing, and consumer goods, aligning executive stakeholders on phased priorities, dependencies, and outcome metrics.
    • Led a cross-functional analytics modernization for a consumer e-commerce company, moving Finance, Order Management, and Procurement to a self-service reporting model that cut analyst validation time by an estimated 75%.
    • Directed a finance analytics modernization combining budget and forecast data with actuals; it is now a standing tool in monthly and quarterly close.
    • Built an enablement program for a consumer goods company covering report authoring, administration, and AI-native analytics, with usage tracking briefed to senior leadership.
  2. 2017 – 2024Business Architecture ManagerAccenture
    • Led delivery of an HR analytics transformation for a Fortune 500 manufacturer, with an engagement value of $10M, coordinating onshore and offshore teams.
    • Designed a compensation reporting governance framework for a large financial services organization: KPI definitions, tolerance thresholds, roadmap, and executive reporting.
    • Managed a 14-person blended team (2 onshore, 12 offshore) on large analytics and reporting programs.
    • Mentored incoming analyst cohorts and managed annual performance reviews.
  3. 2014 – 2017Digital Business Integration ConsultantAccenture
    • Consolidated a report inventory from 600+ objects to 150 during an incentive-compensation system upgrade spanning five business units, with defect-free delivery.
    • Delivered analytics and reporting across Finance, HR, and Operations for energy, financial services, and technology clients.
  4. 2011 – 2014AnalystAccenture
    • Started my consulting career delivering analytics and reporting solutions.

Education

University of Iowa

Iowa City, IA

MBA, Tippie College of Business
Leadership, Strategy, and AI Technology ManagementExpected May 2027
BBA, Finance and Marketing
December 2010

Certifications

Current credentials

  • Oracle Fusion Data Intelligence 2026 Implementation Certified Professional
  • Oracle Cloud Infrastructure 2025 AI Foundations Associate
  • Microsoft AI Transformation Leader
  • Google AI Professional Certificate
  • Google AI Essentials
  • Elements of AI, University of Helsinki